I provide strategic guidance to technology vendors and service providers on market positioning, competitive differentiation, and go-to-market strategies.
- Develop strategies grounded in market reality and implementation experience
- Identify genuine differentiation opportunities in a crowded marketplace
- Create compelling value propositions that resonate with decision-makers
- Focus resources on the most promising market segments and approaches
- Understand customer buying processes and decision criteria
Effective strategy requires both market insight and practical implementation knowledge. I advise technology vendors and service providers on developing strategies that align with market needs and organisational capabilities. My advisory services incorporate perspective on market trends, competitive dynamics, customer priorities, and implementation realities. I help organisations identify genuine differentiation opportunities, develop compelling value propositions, and create effective go-to-market approaches. My guidance is grounded in practical experience and focused on achievable results, helping organisations develop strategies they can execute effectively rather than aspirational plans that remain unrealised.